Tag Archives: Talent Management

Are you building a strong brand for success?

I see it every day… People show up at a networking event, or post something really cool on social media hoping to connect them to a goal or outcome. Then you look around and think “where did they go”? How about when you send an email that may or may not have a call to action, but you’re hoping for a response just to say “I got it” …but don’t hear anything but crickets.  So many thoughts run through our heads from “did they get it” to “do they really even care”? Branding is more important today than ever with so many channels to better position you or your company in social media settings to online reviews. Many times, people think the image they are presenting is their brand, but this isn’t even the case. Branding is about what others think of you by their engagement from introducing you to someone in an email or networking event, to liking of sharing a post on LinkedIn or other social media channels. Your brand is everything when it comes to business, and a leader in the workplace as well as in your community. You already have a brand whether you know it or not. The key to a successful brand is to know who you are (self-awareness), then purposefully developing it… every day.

I was recently having coffee with an HR / Talent Acquisition Leader in Dallas when we bruce_on truck original picturegot on the subject of relocating talent. He said “Bruce, every time I think about employee relocation, I think of you”. I was honored and humbled and thought about the importance of my brand. A great brand starts with a great product, then great marketing, but quickly leads to the person or people representing the brand. When I think about spaghetti sauce, I think about Ragu. When I hear the name, John Maxwell, I think about leadership coaching and author of leadership books. When I think about Abraham Lincoln, I think about US President and a man with courage during tough times.

What do people think of when they hear your name or see you on social media? Is it what you are hoping for or do people have a different perspective? When you have alignment with your actions and values, your brand will stand out!

Here is my question for you:  Are your shaping your brand, or is your brand shaping you?

Chick-Fil-A, McDonalds, and Starbucks all have incredible employer brands. We immediately have a thought or opinion when we think about visiting these companies or read about them in the news. Most companies know and understand the importance of their brands because it drives their business goals and their culture. They will do what they can to protect it while working to improve it daily. Personal branding is like employer branding. We are constantly trying to find ways to elevate our brand in the market to make impact. This isn’t just for salespeople trying to push a service or product, it’s for anyone in the workplace that is trying to make a difference from an HR professional, to a leader in operations. Personal branding takes a laser focus approach to cultivate every day. When you are intentional about building a great brand, you will inspire others to be better and become more which will ultimately bring more joy and success on your career journey.

In 2017, I published the book, Find Your Lane. This was a GPS approach to growing and planning with purpose, and sharing with others to find more joy in your career. Once you find your lane, it’s time to start building your brand to make maximum impact on others.

What are you doing each day to build your brand? I want to hear from you…

Quote of the week:

“Be the best YOU that YOU can be.” (Ozzie Smith, Baseball Hall of Famer)

Call to Action: Send me your ideas or comment below on how you are shaping your personal brand in the workplace. Are you where you want to be, or is it time to start cultivating? …or possibly time to hit refresh? I look forward to hearing from you!

Book Cover Find Your Lane FRONT

This has been A Relocation Minute on “Are your shaping your brand?” with Bruce  Waller, for more information, call 972-389-5673, or email bwaller@goarmstrong.com or check out my social media Facebook and Twitter page.

Also, check out www.BruceWaller.com for review my latest leadership book “Find Your Lane” on sale at Amazon, or Barnes and Noble. Available on Kindle edition too!

What’s your leadership “ringtone”?

My mom was recently sharing with me when I call her phone, she knows it’s me calling because of the ring tone song she has set to play called “The Boys of Fall” by country singer Kenny Chesney. It’s one of my favorite songs about the brotherhood of football. I am so glad she connects me to this song when I call (which reminds me that I need to call her today😊).

Many people set their ring tones to different songs or set emails to different sounds letting them know when someone’s calling or when an email or text message arrives. It’s a fun way to alert us about incoming communication which reminds me of a story… it’s another type of ringtone known as “The Corporate Ringtone”. bruce_on truck original picture

Several years ago, I joined a small relocation company in Dallas, Texas as the operations manager. During my first week, I was walking into the office when I heard a different kind of phone ringer. I had noticed our phones ringing throughout the day, but not like this ring. It was a different ringtone sound you would hear in school when classes changed and had a longer ring to it so that you would immediately recognize as being different than the “normal” phone ringer. As I heard the first ring finish, our office manager quickly shouted from around the corner “hurry, someone answer the phone, IT’S CORPORATE!” When the call was completed, I asked about the corporate ring tone. The office manager explained that the corporate set up a different ring tone so you know they were calling and we need to answer this call within two rings or we will get in trouble.  What?!!! This comment concerned me because it sounded more like a ringtone of fear and intimidation. I now started wondering if I had made a good decision to join the company.

Does it really matter who is calling? Shouldn’t we pick up the phone as soon as possible for anyone. It doesn’t matter if it’s a corporate executive, a customer/client, or one of our van operator drivers needing assistance. When the phone rings, we should answer it with a positive passionate attitude ready to serve the person calling. In this case, there was definitely a sense of fear among the office staff that was not very healthy and wondered if this could/would eventually change. Unfortunately, this didn’t change and I eventually left the organization. When you lead with fear, you will limit the organization…

If you are going to set a ringtone for your corporate office, let me recommend some different “ringtones” for your team to thrive for success:

  • Ringtone #1 “A Matter of Trust” (Billy Joel) – Trust is the foundation of leadership.
  • Ringtone #2 “Care” (Kid Rock) – People give more when they know you care.
  • Ringtone #3 “Empathy” (Alanis Morissette) – Seeing through the lens of others will help you to get the most out of your team.

As I write this post, I am listening to another favorite by Tim McGraw called Humble and Kind which would also be a great ringtone for your team…

What ringtone would you recommend for your team?

Quote of the week: “The customer experience will never exceed the employee experience.” (Tony Bridwell)

Call to Action: Think about the ringtone you have set up for your employees and customers. Does it align with your values and principles? Start some dialogue this week about leading with purpose! As Kenny Chesney sings “Don’t Blink”!

This has been A Relocation Minute on “The Corporate Ringtone” with Bruce Waller, Book Cover Find Your Lane FRONTfor more information, call 972-389-5673, or email bwaller@goarmstrong.com or check out my social media Facebook and Twitter page.

Also, check out www.BruceWaller.com for review my latest leadership book “Find Your Lane” on sale at Amazon, or Barnes and Noble. Available on Kindle edition too!

History of the 1st Relocation!

Did you know….?

The 1st relocation dates back to the caveman,

moving from an efficiency cave to a larger cave with an ocean view.

Og just needed to move 3 rocks! LOL!

It may not have been that stressful for Og back in the day to only have to move 3 rocks, (unless they were boulders of course), but today moving is considered to be one of the most stressful events for anyone when relocating from one city to another. If you are relocating your employees, make sure you have a partner that is making sure your candidates have a smooth transition during the entire relocation for best chance of a successful on-boarding process. It can and will make a difference for the entire family!

bruce_on truck original picture

Quote of the week: A people without the knowledge of  

their past history, origin and culture is like a tree without roots.” (Marcus Garvey)

Call to Action: Invest your time during the 4th of July holiday visiting with family and friends this week to celebrate our nation’s independence! Have a happy 4th of July week everyone!

This has been A Relocation Minute with Bruce Waller, For more information, call 972-389-5673, or email bwaller@goarmstrong.com or follow me on twitter.

Also, check out www.BruceWaller.com for reviews on my latest leadership book “Find Your Lane” on sale at Amazon, or Barnes and Noble. Available on Kindle edition too!

5 reasons to register for Americas Mobility Conference in Dallas!

In Chapter 10 of my book “Find Your Lane”, I talk about “Maintaining Your Vehicle” which is about the importance of investing in yourself. To grow your organization, you need to grow your people, and to grow your people starts with growing yourself! Some of the areas to help you grow include personal exercise, reading, listening to audio books and podcasts, as well as attending industry conferences. This is all part of a career “GPS” system (Grow, Plan, and Share) that will help you navigate change on your leadership journey.

If you are in HR, Talent Acquisition, or Mobility, then you have experienced “change” and the 2018 Americas Mobility Conference is coming to Dallas just in time for YOU… In less than 30 days, WorldwideERC America’s Conference will be setting up at the Gaylord Texan in Grapevine, Texas bringing together some of the best of the best talent to share mobility practices that will help you engage and shape tomorrows relocating talent.

Here are just a few reasons why you should consider attending this year – especially if you live in the DFW area…

  1. Corporate Registration is FREE for first time attendees. If you’ve never attended, and budgets are part of the reason, this is an wonderful opportunity for you!
  2. Expert Panelists will share strategy and best practices to help you drive your mobility program with purpose!
  3. Certification credits offered to keep your professional designation(s) up to date.
  4. Marketplace exhibitors will share the latest offerings in the areas of home marketing assistance, corporate housing, household goods move, reporting, and more!
  5. Expand your network! This is a great opportunity to meet other practitioners in mobility to exchange ideas and be a resource for future needs.

Check out WorldwideERC’s for more conference information on keynotes, foundation activities, and more reasons to attend AMC 2018! While you are there, browse through the recently redesigned site to see other additions such as trends,  bench marking, articles and more…

WorldwideERC Americas Mobility Conference Website

Quote of the week: “Fear Freezes Us, Being Bold Frees Us!” Peggy Smith, CEO and President, WorldwideERC

Call to Action: Register for the conference and share this information with colleagues and business partners. Also, reach out to your partners to find out about other events that might help you engage with some of the best of the best in mobility. You will be glad you did! Let me know if you are going too… I hope to see you there!

This has been A Relocation Minute on “Are you registered WorldwideERC Americas Mobility Conference” with Bruce Waller, social media Facebook and Twitter page.

Also, check out http://www.BruceWaller.com for review my latest leadership book “Find Your Lane” on sale at Amazon, or Barnes and Noble. Available on Kindle edition too!

Meet Peggy Smith, Worldwide ERC® President and CEO. BeALifter Leadership Series #4: 10 questions with Bruce Waller

BeALifter Leadership Series: Sharing Leadership Lessons with Bruce Waller…

Jim Rohn once said, “Your success in the next 5 years will be determined by the books you read and the people you meet.”

This is a testimony to my personal leadership growth over the past 20 years. I continue to learn each day by connecting with some of the most talented people in business. In this series, I want to introduce you to leaders that will share challenges, successes, and perspective to help you grow on your journey as a business leader or in your personal life. So let’s get started…

Today, we are going to hear from Peggy Smith, SCRP, SGMS-T , Worldwide ERC® President and CEO. I met Peggy about 10 years ago when attending a national relocation conference in Dallas before her current leadership role. She is making impact for so many in the relocation industry with her leadership approach which includes being authentic, caring, interested, visionary, and strategic. She is someone that is making a difference in the talent management mobility space all over the world and you will learn some of the reasons why as you read her responses below…

Now, let’s hear from Peggy… Peggy Smith 2016 Headshot 4-2016

1. Where did you grow up?
I grew up in Pittsburgh, PA and Danville, KY.

2. How did you get started in business/career?
I had moved to Los Angeles, CA and was working for RR Donnelley, the communications and print company. I actually started off bagging mail! RR Donnelley gave me a great business foundation, because I was exposed to so many different areas. I worked my way up through magazine bindery operations to data processing. Then I became a production planner for pre-press, press, and bindery; moved into customer service; and transitioned to sales, offering software packaged solutions for all OEM products distributed in the APAC region.

3. Do you remember a challenge or life lesson that you had to overcome early in your career which made you a better leader?
I was working for someone whom I really enjoyed as my boss, and we also became great friends. Along the way, there was a situation that came up: I requested the opportunity to go to part-time so that I could go back to school to get my MBA – and around that same period, another employee requested part-time after having a baby. She was permitted to transition to part-time, but I was not. I’m sure there were strong business reasons for this outcome, but I was hurt, and eventually, I left the company. However, I wanted to understand it – and once I got over the bad feelings that lingered, I was able to put this in perspective. I learned that it’s important to enjoy your coworkers and direct reports, but it’s also important to know the difference between friendship and management, for both employees and managers. And there’s one more thing I learned from this experience: your best friendships are the ones that grow with you. My former boss and I both learned that we could keep the connection that we valued so highly; today, she is still one of my closest friends.

4. What was that moment when you knew that you had found your lane, your purpose?
From Donnelley, I went to Microsoft, a company that as we all know drives for results – it was a dynamic environment, full of opportunity. Eventually, I landed in a mobility-related position, and got my first sense of the possibilities in our industry. Then I was offered a double promotion – but it meant I’d be making a decision to go back into sales. The chance to move up two levels was not a common event at Microsoft, and might have been an easy choice for some, but I couldn’t ignore the hold that mobility had on me. I loved what I was doing, and wanted to know more and do more. That’s when I decided to go all in – in 2004, I studied and sat for my CRP® designation, started volunteering on committees and task forces, was fortunate to be recruited for the Board of Directors, and in time, had the honor of serving as President and Chairman.

5. What is your most favorite achievement in your current role?
I like seeing what Oprah calls a “full circle moment.” When I came to Worldwide ERC® as a newly minted CEO, I didn’t fully understand what it would take to transition from my Microsoft management mindset to lead a membership association staff. I made mistakes; I didn’t understand how very deeply culture can be rooted, and how much it can impact even seemingly simple transitions and how people communicate with each other. I tore a lot of muscle! Now that I’ve gained more understanding, and found my stride – while I won’t say my journey is complete – I am watching our team flourish, and that’s a pleasure to see.

6. Is there any one person that inspired or mentored you along the way?
Aside from my husband Greg, I would name two people – Bill Graebel, CEO of Graebel Companies, and my former Worldwide ERC® colleague, Anita Brienza. Bill has been a great mentor to me and is my “go to” for guidance in business; in organizational strategy; in seeing the big picture. Anita has been a trusted advisor to me in the “people zone:” she helps me understand some of my blind spots when it comes to relationship-building, and provides communications coaching for the best approach and outcome to a situation. As leaders, we sometimes lose the people we might have sought out and confided in along the way because we are moving into different opportunities, yet we often need a good sounding board more than ever as we take on more responsibility. No matter where we are in our careers, we all need mentors and guides who help us become the best versions of ourselves.

7. Do you have a saying or mantra that you live by?
I often say that every day I get up on this side of Mother Earth, the rest is easy! It is a privilege to have good work and good health – I don’t take that lightly. I have been told that I always seem happy and cheerful. I do feel that way – I love what I’m doing, I work with some of the finest minds in our industry, I have a great family, and I believe that the work we are doing in the talent management space is making the world a better place for businesses and employees.

8. What book are you reading or audio to help grow your leadership right now?
When I first answered this question, I jokingly said “Dr. Seuss,” but the truth is – and I think this is the reality for many of us – no one book or presentation grows our leadership… they all do. We are all exposed to so much amazing information, and it is so easily accessible, we can be trained and coached by some of the masters in a way that wasn’t possible just a few short years ago.

9. Can you share any of your daily disciplines that help you stay focused as a leader?
Two things come to mind. First, I am accomplished at “triage”- I’m able to quickly assess what needs my immediate attention, be it an email or a request, and what can wait for a less urgent time. And I am an avid reader of news – all types of news. This is largely a personal preference and interest, but it’s also important when managing a global organization to have a well-rounded understanding of what’s happening in different parts of the world.

10. What advice would you give others to help them on their leadership journey?
Find your own voice; find people who model that voice, and take into consideration what they tell you; then incorporate it if it’s a fit for your career and personal brand. Being a lifelong learner is key, no matter your role. I still learn every day from the people around me, and I value those who spend time with me to make me a better person.

Thank you for inspiring us and sharing your wisdom, Peggy. We can all appreciate knowing the difference between friends and managers in the workplace, as well as those “full circle moments” which might include mistakes and “torn muscle” that make us better leaders. We all need mentors and guides to help us become better leaders, to see the “big picture” and help us with blind spots and the “people zone” too. Lastly, finding your voice, and incorporating it into your personal brand, as well as being a lifelong learner is key no matter your role! So true! Thanks again for sharing and being “a lifter” in my life too, Peggy! YOU make a difference…

If you would like to find out more about WorldwideERC, visit their website at http://www.worldwideerc.org/

Bruce Waller, CRP, PHR, SHRM-CP is the Vice President of Armstrong Relocation and Companies in Dallas, Texas. You can visit his BLOG “A Relocation Minute Update” with Bruce Waller at https://brucewaller.wordpress.com/ for more information on employee relocation resources, call 972-389-5673, or email bwaller@goarmstrong.com. Follow @brucewaller on Twitter too!