Tag Archives: Talent Acqusition

Are you building a strong brand for success?

I see it every day… People show up at a networking event, or post something really cool on social media hoping to connect them to a goal or outcome. Then you look around and think “where did they go”? How about when you send an email that may or may not have a call to action, but you’re hoping for a response just to say “I got it” …but don’t hear anything but crickets.  So many thoughts run through our heads from “did they get it” to “do they really even care”? Branding is more important today than ever with so many channels to better position you or your company in social media settings to online reviews. Many times, people think the image they are presenting is their brand, but this isn’t even the case. Branding is about what others think of you by their engagement from introducing you to someone in an email or networking event, to liking of sharing a post on LinkedIn or other social media channels. Your brand is everything when it comes to business, and a leader in the workplace as well as in your community. You already have a brand whether you know it or not. The key to a successful brand is to know who you are (self-awareness), then purposefully developing it… every day.

I was recently having coffee with an HR / Talent Acquisition Leader in Dallas when we bruce_on truck original picturegot on the subject of relocating talent. He said “Bruce, every time I think about employee relocation, I think of you”. I was honored and humbled and thought about the importance of my brand. A great brand starts with a great product, then great marketing, but quickly leads to the person or people representing the brand. When I think about spaghetti sauce, I think about Ragu. When I hear the name, John Maxwell, I think about leadership coaching and author of leadership books. When I think about Abraham Lincoln, I think about US President and a man with courage during tough times.

What do people think of when they hear your name or see you on social media? Is it what you are hoping for or do people have a different perspective? When you have alignment with your actions and values, your brand will stand out!

Here is my question for you:  Are your shaping your brand, or is your brand shaping you?

Chick-Fil-A, McDonalds, and Starbucks all have incredible employer brands. We immediately have a thought or opinion when we think about visiting these companies or read about them in the news. Most companies know and understand the importance of their brands because it drives their business goals and their culture. They will do what they can to protect it while working to improve it daily. Personal branding is like employer branding. We are constantly trying to find ways to elevate our brand in the market to make impact. This isn’t just for salespeople trying to push a service or product, it’s for anyone in the workplace that is trying to make a difference from an HR professional, to a leader in operations. Personal branding takes a laser focus approach to cultivate every day. When you are intentional about building a great brand, you will inspire others to be better and become more which will ultimately bring more joy and success on your career journey.

In 2017, I published the book, Find Your Lane. This was a GPS approach to growing and planning with purpose, and sharing with others to find more joy in your career. Once you find your lane, it’s time to start building your brand to make maximum impact on others.

What are you doing each day to build your brand? I want to hear from you…

Quote of the week:

“Be the best YOU that YOU can be.” (Ozzie Smith, Baseball Hall of Famer)

Call to Action: Send me your ideas or comment below on how you are shaping your personal brand in the workplace. Are you where you want to be, or is it time to start cultivating? …or possibly time to hit refresh? I look forward to hearing from you!

Book Cover Find Your Lane FRONT

This has been A Relocation Minute on “Are your shaping your brand?” with Bruce  Waller, for more information, call 972-389-5673, or email bwaller@goarmstrong.com or check out my social media Facebook and Twitter page.

Also, check out www.BruceWaller.com for review my latest leadership book “Find Your Lane” on sale at Amazon, or Barnes and Noble. Available on Kindle edition too!

What gauges are you watching this summer?

If someone asked you which dashboard gauges on your vehicle were most important, you would probably say the speedometer and fuel gauge. Can you imagine driving your car without knowing how fast you were going, or how much gas you had in the tank?

What about oil level and tire pressure? Thankfully our check engine light on the dashboard appears when there seems to be trouble ahead. These gauges are critical to helping us maintain the health of our vehicles so we can travel safely each day to our destination.

Though we don’t have physical gauges to tell us when we need to refuel or fix something in our professional and personal lives, there are certain indicators or gauges we can look to on our hypothetical dashboards.

In relocation, we look to on-time pickup and deliveries by our van operators, survey bruce_on truck original pictureaccuracy for the moving estimate, and quality scores for best customer experience to just name a few. I know recruiters that focus on time to fill job requisitions, HR leaders that focus on engagement, and sales professionals that focus on the number of calls made each day.

Establishing a few gauges to focus on can help increase your chances of success. Such gauges can help you see when something isn’t working for you and when it’s time to make some changes. It doesn’t matter if you’re in an entry level role or part of the senior executive leadership team. To stay aligned with your business goals, you need to keep an eye on your personal dashboard.

Here are a few gauges (trends) to watch when relocating your candidates this summer:

  1. Tax Reform is here and companies will spend approx. 50% more for the household goods move. The household goods move averages can be as much as purchasing a new car…which is about 10-20% of the total relocation, so be sure to budget for the gross up when planning for business unit leaders.
  2. If the candidate has a home to sell, you can offset this cost by considering a home sale tax program such as a BVO (Buyer Value Option). This is a favorable tax savings program that can save the company on the tax gross up… which could be as much as $35,000-$40,000 savings on a $1,000,000.00 home value!
  3. Household goods moves require significant more lead time in the summer to reserve pack and load dates, especially in the northeast as well as some DTS (Difficult to Service) areas. Most states require 12 days, but some areas are closer to 21 days. Advise your business unit leaders, recruiters, and the relocating family.
  4. The small shipment container model is becoming very popular because of one day preferred delivery for candidates. This also eliminates the candidate from having to drive a moving truck. If your candidate has a small amount of items to move, ask about this program before you give them money or advise them on self moving.

…and most importantly, remember the best relocation programs have great partners. This is because there is an investment in the relationship which creates consistent dialogue from each party throughout the year.  I call this “investing in your people zone”. This is the best approach to keeping an eye on all of your relocation dashboard gauges which will ultimately bring the best experience for all of your candidates relocating this summer! Invest in your partnership and make it a win-win-win for everyone!

For more on mobility trends… Check out WorldwideERC website

Call to Action: Reach out to your relocation partner to schedule 30 – 45 minutes to review your program to make sure you are in alignment with your company goals and candidate experience this summer. If you don’t have an established program, develop one with a trusted partner. The cost is minimal and the return is significant for both you and the candidate relocating. 

Quote of the Week…  “What gets measured, gets done.” Peter Drucker

This has been A Relocation Minute on “Summer trends in June 2018” with Bruce  Book Cover Find Your Lane FRONTWaller, for more information, call 972-389-5673, or email bwaller@goarmstrong.com or check out my social media Facebook and Twitter page.

Also, check out www.BruceWaller.com for review my latest leadership book “Find Your Lane” on sale at Amazon!

5 reasons to register for Americas Mobility Conference in Dallas!

In Chapter 10 of my book “Find Your Lane”, I talk about “Maintaining Your Vehicle” which is about the importance of investing in yourself. To grow your organization, you need to grow your people, and to grow your people starts with growing yourself! Some of the areas to help you grow include personal exercise, reading, listening to audio books and podcasts, as well as attending industry conferences. This is all part of a career “GPS” system (Grow, Plan, and Share) that will help you navigate change on your leadership journey.

If you are in HR, Talent Acquisition, or Mobility, then you have experienced “change” and the 2018 Americas Mobility Conference is coming to Dallas just in time for YOU… In less than 30 days, WorldwideERC America’s Conference will be setting up at the Gaylord Texan in Grapevine, Texas bringing together some of the best of the best talent to share mobility practices that will help you engage and shape tomorrows relocating talent.

Here are just a few reasons why you should consider attending this year – especially if you live in the DFW area…

  1. Corporate Registration is FREE for first time attendees. If you’ve never attended, and budgets are part of the reason, this is an wonderful opportunity for you!
  2. Expert Panelists will share strategy and best practices to help you drive your mobility program with purpose!
  3. Certification credits offered to keep your professional designation(s) up to date.
  4. Marketplace exhibitors will share the latest offerings in the areas of home marketing assistance, corporate housing, household goods move, reporting, and more!
  5. Expand your network! This is a great opportunity to meet other practitioners in mobility to exchange ideas and be a resource for future needs.

Check out WorldwideERC’s for more conference information on keynotes, foundation activities, and more reasons to attend AMC 2018! While you are there, browse through the recently redesigned site to see other additions such as trends,  bench marking, articles and more…

WorldwideERC Americas Mobility Conference Website

Quote of the week: “Fear Freezes Us, Being Bold Frees Us!” Peggy Smith, CEO and President, WorldwideERC

Call to Action: Register for the conference and share this information with colleagues and business partners. Also, reach out to your partners to find out about other events that might help you engage with some of the best of the best in mobility. You will be glad you did! Let me know if you are going too… I hope to see you there!

This has been A Relocation Minute on “Are you registered WorldwideERC Americas Mobility Conference” with Bruce Waller, social media Facebook and Twitter page.

Also, check out http://www.BruceWaller.com for review my latest leadership book “Find Your Lane” on sale at Amazon, or Barnes and Noble. Available on Kindle edition too!