Tag Archives: experience

Cost alignment is key, but this component is just as important when relocating talent!

Over the last few years, we have heard about the importance of cost alignment from companies when relocating their employees. Many companies base their policy on a cost budget approach when relocating talent. However, the talent management shortage has also played a vital role lately for companies wanting to be competitive when hiring talent that requires a relocation.

Today, companies expect another component when relocating talent known as “the experience”. The employee experience is about employee engagement from the time an employee connects with the provider for their relocation. I recently heard one of our leaders share a poll that stated 80% of companies think they are providing superior service when look through their eyes, and only 8% of the customers think they are receiving superior service. Wow, that is a 72% difference! Delivering an experience starts with understanding the needs of the customer. 

So what experiences are customers looking for?

Customers have different needs. Some are looking for a specific moving dates, or budget options to consider when selecting services. Some like the new virtual survey concept because it is convenient, while others don’t feel like it is safe or as accurate as a visual survey. Some customers just want a warm smile and trust in their moving coordinator and driver. Whatever the case may be, the key to providing a great experience always starts with asking questions to determine expectations. If customer has needs that are not aligned with services, then they will most likely not have a great experience. However, if you can identify what’s important, and build a plan around their answer, then you just might deliver the experience they are looking for and create a customer for life!

“The first step in leadership is not action, it’s understanding.” (John W Gardner)

Call to Action: What makes a great experience for your team? Identify three things this week that might elevate the experience for your employees relocating and share with your relocation partner. Send me an email and share with me too! I would enjoy hearing your feedback!

This has been “A Relocation MinuteThe Customer Experience” with Bruce Waller, For more information, call 972-389-5673, or email bwaller@goarmstrong.com or check out our my social media facebook and twitter page.


2 strategy’s to help recruiters land critical talent when the job includes relocation.

I once heard Tony Robbins say “complex is the enemy of execution”. This is so true! Simplicity is critical when it comes to recruiting critical talent, especially if it includes a relocation.

Did you know…? Relocation partners can help elevate the recruiting and onboarding experience for both you and the candidate. As you know, there are lots of variables that impact the candidate when making the decision to relocate the family to a new city for a new job. Community information is one of the areas that will help draw the employee and family to the new area.

I wanted to share 2 areas that relocation companies can add tremendous value when you are recruiting critical talent for your company.opportunity

1. Move Calculator. There are often times when the recruiter needs to know the estimated cost (or move budget) of a household goods move before the offer is made to the candidate. Relocation companies can help you with a moving estimate based on the zip code at origin/destination, and number of bedrooms or square footage of the home. Once you the offer is accepted, the relocation company will schedule a pre-move survey to confirm volume, packing, and price for the moving services based on the actual survey assessment.

2. New Community Information. When a job is being offered to a candidate and includes relocation, it is more than likely going to be a “family” decision. The parents want to know about school options, the kids want to know about “things to do” and more… Relocation partners have tools to help you gather information about the community to help ease the complexities for the family when making .

Once the employee makes the decision to take the job, the relocation company understands the expectations since they have been engaged in the recruiting process to help make the relocation a great experience for you and your employee.

Call to action: If you don’t have relocation included in your onboarding process, then reach out to your relocation partner to ask how to integrate this into your program. If you don’t have a partner, get one as soon as you can. It will make a difference!

This has been a “Relocation Minute” update on “Recruiting tools ” with Bruce Waller, For more information, call 972-389-5673, or email bwaller@goarmstrong.com or check out our my social media Facebook and twitter page.