Tag Archives: Executives

What’s Your Brand? Consider this strategy to position your brand for success…

Have you ever reached out to someone and not received a response? Have you ever been copied on an email only to wonder if the email received any follow up? How people respond is often how we view their brand.

Nike, Southwest Airlines, Google, McDonalds, and LinkedIn are some of the most well known employment brands in the world. When you see or hear about these companies, you immediately know what these brands represent.

…but what about your personal brand? Each company is made up of employees that have a personal brand that often reflects the employment brand or values of the company such as attitude, accountability, and relationships to name a few. How you communicate with others could position you as a leader of excellence which just might drive future opportunities for you in the organization. It could also reflect a negative perception even if you complete your daily tasks.

Have you ever thought about your personal brand? Your brand isn’t what YOU think it is, it’s what OTHERS think it is when THEY see you or hear your name.

What brand do you represent when you show up at work as the HR leader, or as a sales leader making a call, or as a volunteer in your community, or at your gym to workout, or in your community, or even at home with your family after work? How do you communicate with others? How about your approach to social media? Are you a learner, and a resource to share with others? … or a leader or influencer in your industry?

You see, we all have a brand whether we think we do or not. People that have met you have a thought or opinion when they see you or hear your name. What are people saying about you? One of the ways we learn about our brand is to evaluate feedback which can help us decide if we should continue building on our current brand or if we should consider a strategy to reshape or re-purpose our brand for excellence.

So how do we know what our brand positioning is as a leader or future leader? Some of the well known brands above invest and position their brand to attract others. We should also invest in our brand to attract others to join our teams or partner with our organization. Engagement on social media posts can be a marker as we are now more social than ever. We can also learn from LinkedIn recommendations when people share comments about working with you? However, the best way is to simply ask some of your colleagues and business partners!

Here are two (2) questions to consider asking…

  1. What words would you use to describe my brand as an employee or business partner?
  2. What is the best thing you like about my brand for me to keep working on as a leader?

In my book, “Find Your Lane” I talk about the importance of “investing in your people zone” to help you steer toward the Lane of Fulfillment. Today, I challenge you to reach out to three (3) people and ask them the questions above.. It might provide you some insight to help calibrate your “career GPS” to drive your brand with purpose and make the most of your leadership journey!

So how would you describe my brand? I would enjoy seeing your response in comments below. It’s a great time to position our brands to help others drive leadership with purpose…

Quote of the week: “Feedback is a gift” (Shelley Zajic, Global Head of HR)

Call to Action: Have the courage this week to reach out to three (3) people close to you and ask about your brand and decide if you like the brand or if you should consider reshaping it for the future. Let me know how it goes. … or just start a conversation with someone you know. I am confident it will have impact on you as you continue driving your career with purpose.

This has been A Relocation Minute on “what’s your brand” with Bruce Waller, for more information, call 972-389-5673, or email bwaller@goarmstrong.com or check out my social media Facebook and Twitter page.

Also, check out http://www.BruceWaller.com for review my latest leadership book “Find Your Lane” on sale at Amazon, or Barnes and Noble. Available on Kindle edition too!

Questions from the “lens” of your talent relocating.

I remember relocating from Oklahoma to Texas over 20 years ago. My wife and I had so many questions from the process of selling our home at origin to where we would live in the Dallas area. The best thing a company can do for their candidates relocating is develop a partnership with a company to help guide the candidate/family during the transition. There are so many questions needing to be answered and many times the spouse is left coordinating the move. …and change creates “fear of the unknown” especially with when relocating to a new city for a new opportunity.

One of the tasks a candidate thinks about when accepting a new job that requires relocation is the movement of the household goods. The key to any successful household goods move ALWAYS starts with the “pre-move survey” which is the first touch point following the introductory call. This is an area I enjoy about my role in relocation, because it allows me to learn first hand about what’s most important to the employee/spouse during their upcoming relocation. I hear questions from “how will my personal items will be packed?” to “how long it take to pick up and deliver for planning”? I will be sharing questions during peak season from the employee lens to help equip you and your employees with relocation resources. I hope you find it helpful!

This weeks question from the customer…

“I am wanting to move next Tuesday from Dallas to Houston. Can I have delivery on the following Saturday? If not on Saturday, then can you hold my household goods for 2 weeks because I start my first day on Monday then I’m traveling for 10 days before I can accept my shipment?”

Answer…

Interstate and intrastate move transit times are based on the weight of the shipment and miles to destination. In this scenario, the move delivery spread is generally 2-4 days to allow the van operator time to load additional shipments to maximize his trailer. This means the delivery would be scheduled for Friday or Saturday depending on van operator assignment. Many times with a “short distance” move, the preferred delivery day can be planned for a one day delivery which is what we were able to achieve for a great customer experience.

In some cases, we would need to place the household goods in storage, then plan the delivery once the employee returned from traveling unless her or she would be able to have a family member it friend accept delivery! The key is to listen, learn, and respond with best approach for the best customer experience on every relocation.

Quote of the week… “The first step in leadership is not action, it’s understanding.” (John W Gardner)

Call to Action:  Delivery guidelines change when peak season begins in May and run through September. Reach out to your preferred relocation partner to discuss strategies for best employee relocation experience. …or send me a note for questions. I’m always glad to help!

This has been A Relocation Minute on “questions from customer lens – delivery time” with  Bruce Waller, for more information, call 972-389-5673, or email bwaller@goarmstrong.com or check out my social media Facebook and Twitter page.

Also, check out www.BruceWaller.com for review my latest leadership book “Find Your Lane” on sale at Amazon, or Barnes and Noble. Available on Kindle edition too!

Drive the candidate experience with purpose when relocating talent this summer

In Chapter 6 of my book “Find Your Lane”, I share the importance of driving with purpose.

“When you drive or lead with purpose, you are committed. Commitment is the key to getting through the tough days and making it to your destination. You can’t be half in or even 90%, you have to own it!  Whether it’s finishing college, advancing in your career, or improving your marriage, you will need to be committed all the way for the most effective results.”

This is also the case when you are trying to relocate talent for your company.  For example, Tax reform has created a lot of questions and is driving conversation around changing mobility programs to a “lump sum” benefit which often places the burden on employee (and spouse in most situations) to manage the relocation on their own. This will decrease the experience in most cases since the majority of families need support during this difficult transition. They need a concierge and a coach to help elevate the onboarding and relocation experience.

Did you know over 40 million families move each year in the US and the majority of these moves happen in the summer from the time school gets out in May until school resumes in September?

This brings many challenges that requires comprehensive and many times complex coordination by relocation and transportation companies to meet customer expectations and make each move a great experience for each family. This time of year is more important than ever to have a partner you work with that you know and trust.

As we get ready for the upcoming summer peak moving season, let me share 10 things to consider as you drive your program with purpose to make it a great moving experience for your employees moving:

  1. Schedule the moving survey as early as possible. A successful move starts with a successful move plan.
  2. Reserve moving dates 2-3 weeks prior to your loading dates. Don’t wait. Many areas of the country close dates early especially during the summer.
  3. Stay away from “bidding” moves during peak moving season. Capacity pricing actually drives pricing up and employees and relocation companies aren’t committed until the customers says yes which can be too late to get their preferred dates.
  4. Some “difficult to service” areas may require a “virtual survey”.
  5. Need one day delivery? Ask about small shipment container options. Some include free storage up to 3 weeks.
  6. Transit spreads will be longer due to driver “hours of service” regulations and ELD mandates.
  7. Make sure you have full replacement valuation coverage.
  8. Want your boxes picked up after unpacking, ask about getting a debris pickups.
  9. Ask about other relocation services when moving such as home marketing assistance and home searches in new location.
  10. Draft or update your policy… Discuss with your partner for expertise and support!

Quote of the week: “Not everything that counts can be counted, and not everything that can be counted counts.” (Albert Einstein)

Call to Action: Have questions when moving your talent to elevate the onboarding experience? Reach out to a partner to help you achieve your business needs this summer! The return will significantly exceed the time invested.

This has been A Relocation Minute on “drive with purpose when relocating talent” with Bruce  Waller, for more information, call 972-389-5673, or email bwaller@goarmstrong.com or check out my social media Facebook and Twitter page.

Also, check out http://www.BruceWaller.com for review my latest leadership book “Find Your Lane” on sale at Amazon, or Barnes and Noble. Available on Kindle edition too!

Mentors can absolutely change your game!

In high school, my football coaches guided and inspired me to be my very best both on and off the field. In business, I have had the good fortune of having great mentors for the past 20 years. They have guided and encouraged me during challenging times, and to celebrate successes when times were going my way. Mentors can change the game for you as a mentee, as well as for a mentor giving back to others. I have been a mentor for others in our company as well as for college students and young professionals for guidance as a business leader, HR practitioner, or in the mobility space. When you give back some of the leadership lessons that others have poured into you during your career, life can be so much more fulfilling.

In 2018, I am teamed up with a college student studying Human Resources at Texas Women’s University. She is so passionate about HR and has a heart for continuous learning. We were recently discussing some of the value of our partnership and it reminded me of the similarities we have when we partner with others in our company and in our communities. For example, in relocation, a mentor can be a business partner that not only helps with a transaction, but provides resources and shares information to help your team develop AND transform your leadership which will result in a better program for your talent relocating. The value outcome is better relationships and better value for the recruiting teams. A mentor can help mentee’s drive positive outcomes and take their career to new levels.

Some of the value we discussed included:

  1. Networking: Mentors can help mentees or customers connect with the right people. As I am reminded, two are always better than one and three aren’t easily broken. There is a network of resourceful people waiting to help you connect.
  2. Review and Validation: Mentors can help mentees create or validate communication or decision points. Mentors have already been down the road and can provide wise counsel. The mentee or customer just needs to be vulnerable and ask for best approach methods. When we seek wise counsel, we are equipped for a more successful outcome.
  3. Trust worthy partnerships: Mentors respond quickly to the needs of their mentees and customers because they understand the importance of urgency and timing for the mentee or customer to have success. Partnerships change access points. It’s like always having a coach available (on call) to help you for the rest of your career.

What are you doing to add value for others on your team, or in your community? Consider mentoring high school, college students, or young professionals or even someone in your organization. If you are needing help as a mentee, now may be the time to reach out to a mentor or service provider for guidance and support. People really enjoy helping others when they know how they can help.

Quote of the day… “The purpose of life is to live a life of purpose.” (unknown)

Call to Action: You don’t have to do school, business, or life alone. Call someone today and ask for guidance as a mentor, mentee, or maybe you need a partner to support an area your are responsible for in your company. If you don’t know who to reach out to, call or send me an email and I will be glad to provide some guidance.

This has been A Relocation Minute on “Mentors can change the game” with Bruce Waller, for more information, call 972-389-5673, or email bwaller@goarmstrong.com or check out my social media Facebook and Twitter page.

Also, check out http://www.BruceWaller.com for review my latest leadership book “Find Your Lane” on sale at Amazon, Barnes and Noble or Kindle Version!

Is your HR Leader a Difference Maker? Make their day by nominating them for the DallasHR HR Exec of the year! Applications close October 31, 2017!

In my book “Find Your Lane”, I share about the importance of making the most of your journey. This chapter is really about serving others. When you focus on serving others, there is a sense of fulfillment for helping others. Think about how you got to where you are today. There was someone in your path that provided you a lift of encouragement, right? You are probably thinking of that person at this very moment. When you give, it’s amazing how you get back so much more. If you read the book, you noticed the section where I shared 10 ideas to make impact. One of these ideas is nominating someone for a deserving award… Well, here is your opportunity! 

DallasHR’s Human Resource Executive of the Year Award is presented annually to an HR leader in the DFW area. The Award recognizes an HR Executive who has exemplified the strategic role of HR in the past twelve months, and who is otherwise an outstanding leader within the HR community. Past winners include Julie Hoagland, Adrianne, Court, Kate Lengyel, Tony Bridwell, and Terry Cooley.

Who will it be in 2017?

Hurry………. Application Deadline is October 31, 2017!

You can click the link below to review the award criteria and complete the online application. The nomination does not have to be a DallasHR member.

Click link to nominate someone today… DallasHR Executive of the Year

Call to action: 1) Complete the nomination form on the DallasHR website, and 2) SHARE with others for awareness. It will make someone’s day!

This has been A Relocation Minute on “HR Exec of the Year” with Bruce Waller, For more information, call 972-389-5673, or email bwaller@goarmstrong.com or check out our my social media facebook and twitter page. 

Also, check out http://www.BruceWaller.com for resources and my latest leadership book “Find Your Lane” on sale at Amazon!

Are you pursuing mobility excellence? 3 takeaways for your HR and Talent Acquisition teams!

Are you in HR or support talent with mobility needs? The North Texas Relocation Professionals (NTRP), a local relocation chapter in North Texas for WorldwideERC recently hosted a corporate panel meeting for members and guests to share “Pursuing Mobility Excellence from a Corporate Perspective”. NTRP members represent different relocation verticals in real estate, temporary housing, household goods moving, and HR managing mobility for different companies. This is an excellent organization to expand your education and mobility network! 

Our corporate panel was represented by companies with both US domestic and global mobility responsibilities including Sabre, Tenet Healthcare, BNSF Railway, and Dell. Some of the areas discussed during the meeting were: Policy Development and Review, Request for Proposals, and What keeps Corporate Mobility Professionals up at night.

Here are a few takeaways that might be relevant to your program:

  1. Bring facts and data to help corporate mobility professionals when you see an area to add value.
  2. Be brief and follow agenda for RFP’s!
  3. Relationships and collaboration are critical for great partnerships.

Others takeaways included:

  • Review policy often for exceptions
  • Collaborate with all of your stakeholders
  • Engage in partners that are “thinkers” and that understand process
  • Focus more on “cost to outcome” driven policies
  • Be transparent when challenges occur
  • Be brief on the RFP – adding footnotes when needed for pricing
  • Immigration and travel ban continue to keep us up at night

For more information on NTRP visit http://www.northtexasrelocationprofessionals.org/ or find us in Facebook, LinkedIn, or Twitter!

For more information on WorldwideERC, visit http://www.worldwideerc.org/

Call to action: Visit NTRP and WorldwideERC and browse website for resources to help you expand your employee relocation program. You can find many resources from benchmarking to a forum for corporate discussion. Also, sign up for the WorldwideERC global conference in Chicago, or our next NTRP meeting in Dallas!

“When you limit the people around you, then you limit yourself.” (John McCaa)

This has been a “A Relocation Minute” on NTRP Corporate Panel “” with Bruce Waller, For more information, call 972-389-5673, or email bwaller@goarmstrong.com or check out our my social media facebook and twitter page.

Also, check out www.BruceWaller.com for review my latest leadership book “Find Your Lane” on sale at Amazon! 

What would you add to this list for a great partnership?

I recently had the honor of speaking to a wonderful group of HR professionals in Dallas, Texas about maximizing the onboarding experience when relocating an employee. The employee relocation is often the first experience for a new employee and family with the new company which makes it critical to get off to a great start.

One of the points I always stress is the importance of developing a great partnership with your vendors. The right partnership can make a difference for the person managing the program and put them at ease which will also put the employee relocating at ease too. Investing in a great partnership basically says “we care” from the moment you made the decision to join our company. 

When the meeting was completed, I was asked to share some of the traits that make up a great partnership and wanted to share with you too. When engaging a vendor, it’s like a new date. It starts with being a good listener and learning what’s most important to each other to make the partnership effective. A partnership is a two way street and both parties need to be open minded, transparent, and committed to develop a great long term partnership

Some of the partnership traits that can make a difference include:

  1. Trust… is the foundation!
  2. Integrity… always do the right thing.
  3. Open communication… allows access when needed.
  4. Collaboration… working together when issues arise.
  5. Relationships… shows you care.
  6. Values… creates alignment for things that matter.
  7. Serve… each other in everything you do.
  8. Patience… when mistakes happen.
  9. Transparent… gives you the best chance to achieve goals.
  10. Purpose… its why we are here doing what we do!

Which one do you think is most important? Who you add to this list?

Call to action: Reach out to your partners to discuss the importance of these traits and what should be focused on to elevate the experience for everyone. or share how much you appreciate your current partnership! If you don’t have a partner, then use these traits to find a partner that best aligns to support your organizational goals.

This has been a “A Relocation Minute” on “Great Partnership Traits” with Bruce Waller, For more information, call 972-389-5673, or email bwaller@goarmstrong.com or check out our my social media facebook and twitter page.

Also, check out www.BruceWaller.com for review my latest leadership book “Find Your Lane” now available at Amazon!