10 C’s to Cultivating Your Brand!

Last week we talked about the importance of brand positioning. I really enjoyed the engagement and interaction on social media with business leaders about their perspective and insight on the importance of branding in the workplace.

Some of the comments included:

  • “You need to define your brand or it will define you.” Steve Browne
  • “Know what you want to be known for. (Ryan Keating sharing 10Ks of personal branding)
  • “If my personal brand doesn’t reflect well, then it doesn’t matter what other name I have behind me.” Kevin Dawson
  • “Lack of effort or going above and beyond brightens the brand spotlight.” Bethany Wallace
  • “The most important thing is to be memorable…in a good way.” Dustin Paschal
  • “Surround myself with folks that are like minded and smarter than me.” Tom Cowlishaw
  • “You can’t help anyone if they are confused about who you are, what you do, and how well you do it.” Mark Waller
  • “Authentic Behavior Aligned With Purposeful Action to Positively Impact Others.” Mike Shaw
  • “Personal Brands = Reputation + Packaging + Style + Output + Regard.” (Greg Hawks shared Tom Peters formula)
  • “Branding = perception + interaction. You can only control half of that equation, make that interaction spectacular!” (Greg King)

As we can see, this is huge as a business leader in the workplace. So how can we cultivate our brand to make sure it is aligned with some of these comments and make it a brand we can be proud of? Today, I want to share 10 C’s of branding that just might elevate your brand and growth in the workplace!

  1. Be Committed! …to developing yourself to get better in you career. In my book, Find Your Lane, I share the importance of investing in yourself (Maintaining your vehicle), every day! This is developing and being committed to the process even when times get challenging..
  2. Being Consistent is one of the biggest keys to an effective brand, in your daily disciplines, in how you treat people and with your approach to your everyday leadership.
  3. Collaborate with all stakeholders this includes HR, Recruiters, Business Unit leaders, Vendors, Executives for mastering a successful brand!
  4. Continuously improve and evolve yourself to improve your team which will improve your organization. Read books/industry articles, listen to podcasts, and network with others!
  5. Have the Courage to BE BOLD. Raise your hand, share your perspective and your voice.
  6. Be a Champion for your team, as well as others in the market that you partner with to make your brand a success. Help educate others about why your thoughts and have dialogue!
  7. Communication is critical with ALL stakeholders even when you have bad news. Be proactive and focus on pushing information rather than people having to pull it!.
  8. Change lanes when you need to. Find the lane that works best in your role!
  9. Challenge the status quo when you see an opportunity to make things better with your program, Your employees will appreciate your willingness to do the right thing.
  10. Have Compassion and empathy for others. See it from the lens of your employees and customers for best approach!.

Call to Action: Print these 10 C’s out and post on your wall to focus on ways to cultivate your brand. Start a conversation with others on the importance of branding and how they see you as well as ways they can cultivate their brand. It’s a win – win – win! Share your comments!

Quote of the Week… “He learned, He Loved, He became better.” (Mitch Albom)

This has been A Relocation Minute on “10 C’s to cultivating your brand” with Bruce Waller, For more information to help your talent with relocation, call 972-389-5673, or email bwaller@goarmstrong.com or check out our my social media Facebook and Twitter page.

Also, check out http://www.BruceWaller.com for review my latest leadership book “Find Your Lane” on sale at Amazon!

What’s Your Brand? Consider this strategy to position your brand for success…

Have you ever reached out to someone and not received a response? Have you ever been copied on an email only to wonder if the email received any follow up? How people respond is often how we view their brand.

Nike, Southwest Airlines, Google, McDonalds, and LinkedIn are some of the most well known employment brands in the world. When you see or hear about these companies, you immediately know what these brands represent.

…but what about your personal brand? Each company is made up of employees that have a personal brand that often reflects the employment brand or values of the company such as attitude, accountability, and relationships to name a few. How you communicate with others could position you as a leader of excellence which just might drive future opportunities for you in the organization. It could also reflect a negative perception even if you complete your daily tasks.

Have you ever thought about your personal brand? Your brand isn’t what YOU think it is, it’s what OTHERS think it is when THEY see you or hear your name.

What brand do you represent when you show up at work as the HR leader, or as a sales leader making a call, or as a volunteer in your community, or at your gym to workout, or in your community, or even at home with your family after work? How do you communicate with others? How about your approach to social media? Are you a learner, and a resource to share with others? … or a leader or influencer in your industry?

You see, we all have a brand whether we think we do or not. People that have met you have a thought or opinion when they see you or hear your name. What are people saying about you? One of the ways we learn about our brand is to evaluate feedback which can help us decide if we should continue building on our current brand or if we should consider a strategy to reshape or re-purpose our brand for excellence.

So how do we know what our brand positioning is as a leader or future leader? Some of the well known brands above invest and position their brand to attract others. We should also invest in our brand to attract others to join our teams or partner with our organization. Engagement on social media posts can be a marker as we are now more social than ever. We can also learn from LinkedIn recommendations when people share comments about working with you? However, the best way is to simply ask some of your colleagues and business partners!

Here are two (2) questions to consider asking…

  1. What words would you use to describe my brand as an employee or business partner?
  2. What is the best thing you like about my brand for me to keep working on as a leader?

In my book, “Find Your Lane” I talk about the importance of “investing in your people zone” to help you steer toward the Lane of Fulfillment. Today, I challenge you to reach out to three (3) people and ask them the questions above.. It might provide you some insight to help calibrate your “career GPS” to drive your brand with purpose and make the most of your leadership journey!

So how would you describe my brand? I would enjoy seeing your response in comments below. It’s a great time to position our brands to help others drive leadership with purpose…

Quote of the week: “Feedback is a gift” (Shelley Zajic, Global Head of HR)

Call to Action: Have the courage this week to reach out to three (3) people close to you and ask about your brand and decide if you like the brand or if you should consider reshaping it for the future. Let me know how it goes. … or just start a conversation with someone you know. I am confident it will have impact on you as you continue driving your career with purpose.

This has been A Relocation Minute on “what’s your brand” with Bruce Waller, for more information, call 972-389-5673, or email bwaller@goarmstrong.com or check out my social media Facebook and Twitter page.

Also, check out http://www.BruceWaller.com for review my latest leadership book “Find Your Lane” on sale at Amazon, or Barnes and Noble. Available on Kindle edition too!

Consider these strategies to onboard your candidates… especially when they need to relocate!

In my book, “Find Your Lane”, I share an experience that my son and I had with Patty Farr, the wonderful rental car agent that went above and beyond to help us find a hotel for the Big 12 Championship game in Kansas City, Missouri. This was a memorable moment because it was not expected and outside the scope of our expectations during a stressful time since it was a last minute decision for us to make the trip. Memorable experiences are the best because they are embedded in our minds for life and triggered during reflection from time to time to share with others. This goes for both good and bad experiences.

Recently, I was reading the “Sapling Blog” about companies that invest in the experience to onboard their employees. Onboarding starts from the time the candidate says YES to the new job offer to help him/her assimilate into new role. Here are a few of the onboarding strategies that I found interesting on their blog to help elevate the experience for their candidates.

  1. Twitter: From YES to DESK! Before the employee sits down, they receive email address, t-shirt, and bottle of wine. Their desks are also strategically placed close to experienced employees for support. They also have breakfast with CEO and tour facility.
  2. LinkedIn: New hires start with ice breakers and then attend session called “Investing in you” which includes tour, and an orientation to learn more about the company.
  3. Zappos: This Company thrives on protecting the culture. After 30 days, if employees say they are not a good fit, they are offered $2000 to leave the company. Wow!

…BUT what about the employee that has to relocate for the new position. Many times the employee is already working and the spouse is left to coordinate the relocation. In fact, a recent survey showed one of the biggest challenges to hire talent was a family reluctance to relocate.

What are you doing to elevate the onboarding experience for your candidates relocating? Some ideas might include:

  • How about starting with an email introduction from you and the relocation team explaining process and expectations. Include pictures and maybe even a short welcome video.
  • What about including a welcome packet for the family including community info?
  • How about sending a video with information for the new area and providing an area orientation trip INCLUDING a PAID extended vacation for the family?

Now that might be memorable and an experience they share with other potential candidates to help build your culture when it comes to mobility. What do you do to help onboard the relocating family for best experience? Share your ideas and let’s collaborate and find ways to implement new strategies for us to include MOBILITY when we think about ONBOARDING a new hire! It will make a difference for the family and your organization!

“The customer experience will never exceed the employee experience.” Tony Bridwell

Call to Action: Reach out to your partner and discuss ideas to elevate the experience when onboarding your candidates relocating. Identify a strategy that works for your organization and drive mobility with purpose when hiring relocating talent.

This has been A Relocation Minute on “Onboard strategies for better experience when relocating talent” with Bruce Waller, for more information, call 972-389-5673, or email bwaller@goarmstrong.com or check out my social media Facebook and Twitter page.

Also, check out http://www.BruceWaller.com for review my latest leadership book “Find Your Lane” on sale at Amazon, or Barnes and Noble. Available on Kindle edition too!

What’s disrupting mobility for your organization?

One of the buzzwords I hear often is “Disruption”. According to Mr. Webster, it means “a disturbance or problem that interrupts an event, activity, or process”. Many industries are experiencing disruption including the mobility industry. However, disruptors can lead to innovative ideas and breakthroughs for companies that turn into a next level company or experience for a customer. Consider these companies that have disrupted our economy: Airbnb, Lyft, WeWork, and so many more… I really think that when we look back 10 years from now, 2017 might be tagged as the year of disruption.

On April 19, the North Texas Relocation Professionals hosted a breakfast at “The Star” in Frisco, Texas to tackle some of the disruptions in mobility which have included:

• 2017 Tax Cuts and Jobs Act which impacted the moving deduction and other areas aligned with relocation.
• The driver shortage in the household goods industry
• …and Tariff / Pricing Model changes to simplified tariffs

We enjoyed discussing these disruptors and more led by a block buster panel of experts which included Dalia Begin (Cartus), Kathy Trachta (Altair Global), and Rick Bruce (CapRelo), and facilitated by Bruce Waller (Armstrong Relocation).

Our NTRP theme this year is “Driving Mobility with Purpose in North Texas” and this panel was ready to tackle tough questions to help corporations better align their programs for best candidate experience when relocating talent.

Some of the questions were centered on the following:

  1. Can you share what impact the new tax laws are having with your clients regarding the elimination of the moving deduction?
  2. WorldwideERC recently shared a survey showing 50% of companies plan to gross up household goods moving expenses, but there are some that are still undecided on how they will handle tax… For clients that make the decision to not gross up for the employee, do you anticipate “push back” to relocate since this will be counting as income to pay additional taxes for the transferee?
  3. Since we understand that Home purchase programs have not been affected such as Guaranteed Buyouts, Buyer Value Options, do you anticipate more clients adding these programs to save costs?
  4. Considering the increasing government regulations on drivers, e.g. electronic logging device (ELD) or increasing emission standards, and the decline of the 401N tariff, do you see more lump sums as a relocation solution?”
  5. Have you seen any impact on international relocation?
  6. How do you envision the landscape of RMC’s will change, if any, over the next few years?
  7. Are there other mobility services you see clients requesting or possibly need to consider as we continue to look into the crystal ball for HR and Talent Management leaders around the world?

We all had some great dialogue around these questions with excellent insight and perspective from our outstanding panelists. Some of the panelists talked about how change has impacted budgeting tools since tax reform, which has created some challenges. We also heard about future trends such as flex programs, and being focused on a person to policy vs the policy to person approach. Change in technology with a self-serve options will play a role for some levels, and the ability to be more agile and compliant with emphasis on data analytics to drive programs as we move forward. What does the crystal ball say in your industry?

Thanks again to our panelists for helping us “Drive Mobility with Purpose in North Texas.

Quote of the week: “When you learn, Teach. When you get, Give.” (Maya Angelou)

Call to Action: What questions would you ask to continue the conversation? We would enjoy hearing from you. Reach out to your partner and ask how they would answer these questions. It might be a great opportunity to start some dialogue about disruptor’s in mobility to help you drive your program with purpose when relocating talent.

This has been A Relocation Minute on “Disrupting Mobility in North Texas” with Bruce Waller, for more information, call 972-389-5673, or email bwaller@goarmstrong.com or check out my social media Facebook and Twitter page.

Also, check out http://www.BruceWaller.com for review my latest leadership book “Find Your Lane” on sale at Amazon, or Barnes and Noble. Available on Kindle edition too!

5 reasons to register for Americas Mobility Conference in Dallas!

In Chapter 10 of my book “Find Your Lane”, I talk about “Maintaining Your Vehicle” which is about the importance of investing in yourself. To grow your organization, you need to grow your people, and to grow your people starts with growing yourself! Some of the areas to help you grow include personal exercise, reading, listening to audio books and podcasts, as well as attending industry conferences. This is all part of a career “GPS” system (Grow, Plan, and Share) that will help you navigate change on your leadership journey.

If you are in HR, Talent Acquisition, or Mobility, then you have experienced “change” and the 2018 Americas Mobility Conference is coming to Dallas just in time for YOU… In less than 30 days, WorldwideERC America’s Conference will be setting up at the Gaylord Texan in Grapevine, Texas bringing together some of the best of the best talent to share mobility practices that will help you engage and shape tomorrows relocating talent.

Here are just a few reasons why you should consider attending this year – especially if you live in the DFW area…

  1. Corporate Registration is FREE for first time attendees. If you’ve never attended, and budgets are part of the reason, this is an wonderful opportunity for you!
  2. Expert Panelists will share strategy and best practices to help you drive your mobility program with purpose!
  3. Certification credits offered to keep your professional designation(s) up to date.
  4. Marketplace exhibitors will share the latest offerings in the areas of home marketing assistance, corporate housing, household goods move, reporting, and more!
  5. Expand your network! This is a great opportunity to meet other practitioners in mobility to exchange ideas and be a resource for future needs.

Check out WorldwideERC’s for more conference information on keynotes, foundation activities, and more reasons to attend AMC 2018! While you are there, browse through the recently redesigned site to see other additions such as trends,  bench marking, articles and more…

WorldwideERC Americas Mobility Conference Website

Quote of the week: “Fear Freezes Us, Being Bold Frees Us!” Peggy Smith, CEO and President, WorldwideERC

Call to Action: Register for the conference and share this information with colleagues and business partners. Also, reach out to your partners to find out about other events that might help you engage with some of the best of the best in mobility. You will be glad you did! Let me know if you are going too… I hope to see you there!

This has been A Relocation Minute on “Are you registered WorldwideERC Americas Mobility Conference” with Bruce Waller, social media Facebook and Twitter page.

Also, check out http://www.BruceWaller.com for review my latest leadership book “Find Your Lane” on sale at Amazon, or Barnes and Noble. Available on Kindle edition too!

Questions from the “lens” of your talent relocating.

I remember relocating from Oklahoma to Texas over 20 years ago. My wife and I had so many questions from the process of selling our home at origin to where we would live in the Dallas area. The best thing a company can do for their candidates relocating is develop a partnership with a company to help guide the candidate/family during the transition. There are so many questions needing to be answered and many times the spouse is left coordinating the move. …and change creates “fear of the unknown” especially with when relocating to a new city for a new opportunity.

One of the tasks a candidate thinks about when accepting a new job that requires relocation is the movement of the household goods. The key to any successful household goods move ALWAYS starts with the “pre-move survey” which is the first touch point following the introductory call. This is an area I enjoy about my role in relocation, because it allows me to learn first hand about what’s most important to the employee/spouse during their upcoming relocation. I hear questions from “how will my personal items will be packed?” to “how long it take to pick up and deliver for planning”? I will be sharing questions during peak season from the employee lens to help equip you and your employees with relocation resources. I hope you find it helpful!

This weeks question from the customer…

“I am wanting to move next Tuesday from Dallas to Houston. Can I have delivery on the following Saturday? If not on Saturday, then can you hold my household goods for 2 weeks because I start my first day on Monday then I’m traveling for 10 days before I can accept my shipment?”

Answer…

Interstate and intrastate move transit times are based on the weight of the shipment and miles to destination. In this scenario, the move delivery spread is generally 2-4 days to allow the van operator time to load additional shipments to maximize his trailer. This means the delivery would be scheduled for Friday or Saturday depending on van operator assignment. Many times with a “short distance” move, the preferred delivery day can be planned for a one day delivery which is what we were able to achieve for a great customer experience.

In some cases, we would need to place the household goods in storage, then plan the delivery once the employee returned from traveling unless her or she would be able to have a family member it friend accept delivery! The key is to listen, learn, and respond with best approach for the best customer experience on every relocation.

Quote of the week… “The first step in leadership is not action, it’s understanding.” (John W Gardner)

Call to Action:  Delivery guidelines change when peak season begins in May and run through September. Reach out to your preferred relocation partner to discuss strategies for best employee relocation experience. …or send me a note for questions. I’m always glad to help!

This has been A Relocation Minute on “questions from customer lens – delivery time” with  Bruce Waller, for more information, call 972-389-5673, or email bwaller@goarmstrong.com or check out my social media Facebook and Twitter page.

Also, check out www.BruceWaller.com for review my latest leadership book “Find Your Lane” on sale at Amazon, or Barnes and Noble. Available on Kindle edition too!

Would you be invited to “The Masters” in your profession?

In the words of Jim Nance, “The Masters is a tradition like no other”. This is a major golf championship tournament played each year on a legendary golf course where only the best of the best in golf are invited to play for this prestigious championship. It’s always fun watching the leaderboard on the final day as players move up and down chasing the title. These players are the best in the world which is why they are called “The Masters”.

These professionals didn’t become masters overnight. Many have been working on their craft since childhood putting in the work to one day be reassured for the championship. It’s a dream for the winner to be able to put on “the green jacket” to mark being a “masters” champion leaving their legacy in the history books.

As I watch these players on the final day, I observed many common threads these “masters” have in common that we can all learn from so we can work each day to be masters business leaders in our organizations.

So what are they?

Here are six traits to help you start a conversation about goals to work toward “the masters” in your profession!

  1. Focus. Before the day, each player plans a strategy on how they want to play the golf course and stay focused on execution of every shot! What strategies are you focused on each day to help you achieve year end results?
  2. Resilient. When a player has a bad hole, they understand how to regroup and continue their focus on making good shots through the round. Sometimes we have a bad day in HR with an unexpected outcome or a salesperson might lose a sell that he/she was counting on. We need to be resilient and keep working toward our desired outcomes.
  3. Commitment. It takes years of practice to become a master. Players hit shot after shot from sunrise to sunset. What do you practice each day as a daily discipline? Are you networking, working on an important presentation, or preparing for that next big meeting? There are some days when you may not feel like putting in the work… Do it anyway!
  4. Desire. To be “master” takes a burning desire to be the best! If you want to elevate your leadership, you need to have a strong anchor or “WHY” to drive each day with purpose. When Patrick Reed, 2018 Masters Champion was interviewed, he shared that he had a goals of winning in 2018 including a major. What are your goals? Write them down and review to make sure you have an anchor!
  5. Collaborative. Each player has a caddie to talk with during the round to discuss strategy and alignment with execution. Who are you talking with each day in your office. Do you have a mentor, business partner or group of leaders to meet with during the week? If you manage HR, are you collaborating with each of your stakeholders and business partners to achieve best results when on boarding, relocating, or developing talent?
  6. Continuous Improvement. One of the questions for the runner up was, “what can you learn from this tournament?” I love this question and listen closely to the response because this is where the power lies. Masters players always have something they want to work on to improve. They are always working on their grip, their swing, their putting and more everyday. They never accept “having arrived”. What is a skill or discipline that you can work on this week or this month to move you closer to mastery? The habit of continues improvement will move you closer to becoming “master” in your profession!

Oh… and they work really hard everyday!

Do you have any other traits that you add to this list? Please share in the comments.

Quote of the week: “We can issue you everything, but desire!” -Walter Causey

Call to Action: Do you have a mentor or someone to collaborate with? What are your goals? Ask them to help you identify a skill that will help you get closer to your goals. You might be closer to “The Masters” than you think! Find your lane and Drive with purpose!

This has been A Relocation Minute on “The Masters” with Bruce Waller, for more information, call 972-389-5673, or email bwaller@goarmstrong.com or check out my social media Facebook and Twitter page.

Also, check out http://www.BruceWaller.com for review my latest leadership book “Find Your Lane” on sale at Amazon, or Barnes and Noble. Available on Kindle edition too!