Category Archives: Leadership Development

Are you building a strong brand for success?

I see it every day… People show up at a networking event, or post something really cool on social media hoping to connect them to a goal or outcome. Then you look around and think “where did they go”? How about when you send an email that may or may not have a call to action, but you’re hoping for a response just to say “I got it” …but don’t hear anything but crickets.  So many thoughts run through our heads from “did they get it” to “do they really even care”? Branding is more important today than ever with so many channels to better position you or your company in social media settings to online reviews. Many times, people think the image they are presenting is their brand, but this isn’t even the case. Branding is about what others think of you by their engagement from introducing you to someone in an email or networking event, to liking of sharing a post on LinkedIn or other social media channels. Your brand is everything when it comes to business, and a leader in the workplace as well as in your community. You already have a brand whether you know it or not. The key to a successful brand is to know who you are (self-awareness), then purposefully developing it… every day.

I was recently having coffee with an HR / Talent Acquisition Leader in Dallas when we bruce_on truck original picturegot on the subject of relocating talent. He said “Bruce, every time I think about employee relocation, I think of you”. I was honored and humbled and thought about the importance of my brand. A great brand starts with a great product, then great marketing, but quickly leads to the person or people representing the brand. When I think about spaghetti sauce, I think about Ragu. When I hear the name, John Maxwell, I think about leadership coaching and author of leadership books. When I think about Abraham Lincoln, I think about US President and a man with courage during tough times.

What do people think of when they hear your name or see you on social media? Is it what you are hoping for or do people have a different perspective? When you have alignment with your actions and values, your brand will stand out!

Here is my question for you:  Are your shaping your brand, or is your brand shaping you?

Chick-Fil-A, McDonalds, and Starbucks all have incredible employer brands. We immediately have a thought or opinion when we think about visiting these companies or read about them in the news. Most companies know and understand the importance of their brands because it drives their business goals and their culture. They will do what they can to protect it while working to improve it daily. Personal branding is like employer branding. We are constantly trying to find ways to elevate our brand in the market to make impact. This isn’t just for salespeople trying to push a service or product, it’s for anyone in the workplace that is trying to make a difference from an HR professional, to a leader in operations. Personal branding takes a laser focus approach to cultivate every day. When you are intentional about building a great brand, you will inspire others to be better and become more which will ultimately bring more joy and success on your career journey.

In 2017, I published the book, Find Your Lane. This was a GPS approach to growing and planning with purpose, and sharing with others to find more joy in your career. Once you find your lane, it’s time to start building your brand to make maximum impact on others.

What are you doing each day to build your brand? I want to hear from you…

Quote of the week:

“Be the best YOU that YOU can be.” (Ozzie Smith, Baseball Hall of Famer)

Call to Action: Send me your ideas or comment below on how you are shaping your personal brand in the workplace. Are you where you want to be, or is it time to start cultivating? …or possibly time to hit refresh? I look forward to hearing from you!

Book Cover Find Your Lane FRONT

This has been A Relocation Minute on “Are your shaping your brand?” with Bruce  Waller, for more information, call 972-389-5673, or email or check out my social media Facebook and Twitter page.

Also, check out for review my latest leadership book “Find Your Lane” on sale at Amazon, or Barnes and Noble. Available on Kindle edition too!

History of the 1st Relocation!

Did you know….?

The 1st relocation dates back to the caveman,

moving from an efficiency cave to a larger cave with an ocean view.

Og just needed to move 3 rocks! LOL!

It may not have been that stressful for Og back in the day to only have to move 3 rocks, (unless they were boulders of course), but today moving is considered to be one of the most stressful events for anyone when relocating from one city to another. If you are relocating your employees, make sure you have a partner that is making sure your candidates have a smooth transition during the entire relocation for best chance of a successful on-boarding process. It can and will make a difference for the entire family!

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Quote of the week: A people without the knowledge of  

their past history, origin and culture is like a tree without roots.” (Marcus Garvey)

Call to Action: Invest your time during the 4th of July holiday visiting with family and friends this week to celebrate our nation’s independence! Have a happy 4th of July week everyone!

This has been A Relocation Minute with Bruce Waller, For more information, call 972-389-5673, or email or follow me on twitter.

Also, check out for reviews on my latest leadership book “Find Your Lane” on sale at Amazon, or Barnes and Noble. Available on Kindle edition too!

This leadership trait will separate great leaders from good leaders in any company!

Several years ago, I was tasked with improving our quality at a small moving and storage company in Dallas, Texas due to low quality scores and continuous claims that was costing the company significant dollars coming straight from profits. In fact, the corporate office sent their quality team to meet with us and advised that we would be probation until the scores improved while I was enjoying my first week as the new operations leader. This was a day I will never forget. I immediately began thinking… “Did I make the right choice joining this company?”.  It was clear that the company lacked a training and development program and I needed to put a plan in motion… quickly.

The first thing I did was hire an operations leader that could help me train our team, as bruce_on truck original picturewell as hire, train, and motivate a staff to help us sustain a quality program for our customers and stakeholders. During the first week of hiring Hector, I knew that this wasn’t just any operations leader that could move the needle on our quality, this was someone that was going to move people.

So how did I know? He had passion…

When Hector arrived, we discussed implementing a training program for our moving crews. He immediately scheduled a training session. When I arrived at work the next day for training, I noticed he had chairs all lined up with the training materials… But there was something more that stood out. Hector also had purchased every moving crew member “A BROOM” to make sure crew members kept things clean. When they finish the moving job, they were expected to remove the trash for a clean home. When they leave the truck at the end of the day, they were to make sure it was left clean. When they walked into work each day, they were expected to be in uniform with a positive attitude. Hector wanted to make sure each employee understood the expectations, which was to have a “clean image” for excellence and to instill a sense of ownership in each team member.

When someone had passion, Hector knew it… and would do everything he could to develop that person for success! So, what is passion? It is simply caring about the job you are hired to do, as well as caring for the team members around you. It is taking ownership in everything you do. When you have passion, you are saying… I really care about this, so let’s make it the best we can for others to enjoy along the way.

I learned many things from Hector as a young leader including being a better leader myself from just being around him. His passion was infectious in business, and in his personal life. He taught me that when you have passion for something, you can move the needle in every situation, and most importantly, you can move the needle that will move peoples hearts…. simply because you care!

When you have positive passionate team members, you will experience excellent quality across all areas of your company! … but what about when you don’t have passionate team members? Well, then it will be time to do what Hector suggests… Get out the broom and start cleaning for success!

Call to Action: Do you have people with passion in your company. Find out what makes them go and then surround yourself, as well as your team members around them for success. It will fuel the fire for tremendous growth!

Quote of the week… “You are the average of the five people you spend the most time with.” (Jim Rohn)  How passionate are you?

This has been A Relocation Minute on “passion makes the difference” with Bruce Book Cover Find Your Lane FRONTWaller, for more information, call 972-389-5673, or email or check out my social media Facebook and Twitter page.

Also, check out for review my latest leadership book “Find Your Lane” on sale at Amazon, or Barnes and Noble. Available on Kindle edition too!

Words to consider when looking for a new job!


Poem by Bruce W. Waller

“What you sow, you will always reap, bruce_on truck original picture

So plant lots of good seeds, and grow plenty to keep.

The more contacts you make, the more opportunities you will see,

but waste time in this pursuit, and you will have nothing to be.

The harder you work, the luckier you will get,

but the consequences will be severe, when you have no grit.

Put your pride to the side and lean on others for support,

an investment in your network will multiply your net worth.

It takes courage and action to move toward the storm,

but when you get past the fear, you will see it’s just the norm.

Start each day with a goal and a plan to use as your compass,

then find your lane and drive each day with purpose.

Stay hungry, be humble, and make the most of every day,

because when you travel enough steps, you will see the pay.

Then one day you will blink,

and have the job you finally dreamed.”

This has been A Relocation Minute on ” Words to consider when looking for a job” by Bruce Waller. For more information on employee relocation, or workplace moving services, call 972-389-5673, or email or follow me on my social media pages.

Also, visit for information on my book “Find Your Lane” to encourage you or your team members on your journey!




Thankful it never happened…

In 1989, I was bowling for a chance to qualify for the PBA US Open. The final game of qualifying, I rolled a perfect 300 game to make the top 5 finalists only to get eliminated during match play finals. My dreams of competing in the US Open look to be shattered before a last-minute spot opened up for me to compete with the best of the best in bowling. I had been traveling across the USA bowling in some of the biggest tournaments… Now here I was bowling on the lanes for the tournament that I had dreamed about bowling since I was a young boy. As I looked at the standings after 24 games of qualifying, I remember feeling disappointed that I had finished in the back of the pack. As I left the tournament, I thought about how my Professional Bowling Career was NEVER going to happen…. which it the best thing that never happened for me.

In business and in our personal life, we often plan for something big to happen only to bruce_on truck original picturebe disappointed that it didn’t happen and feel like we aren’t going to be successful. In many cases, this is the best thing that never happens. We just don’t realize it until later in life. Maybe it’s trying to pass a certification, only to be disappointed that we didn’t pass, or trying to pursue a new career, or put in for that promotion and find out someone else was chosen. It’s okay, in some cases, you just need to try again. For example, in 2012, I took the SPHR exam and missed by 10 questions. I was disappointed, but then decided to set a goal of taking the PHR exam the following year and passed.

In other cases, it’s time to set some new goals and refocus on what’s most important to you.

Since competing in the US Open, I refocused on my family and pursued a different career in the relocation business and have enjoyed incredible success and more importantly developed deeper relationships with my family, my wife, my children, business partners, and my customers. In fact, many of my customers are now some of my best friends. I couldn’t imagine a better life than what I have experienced over the last 30 years. I still follow professional bowing very closely and get excited to see the best of the best compete – especially when some of the best players in the world are good friends.

So, when you get down because you haven’t been able to accomplish something important to you, keep in pursuit of what’s most important to you, be grateful for your health, family, and friends, find your lane of passion, drive your life with purpose, invest in your people zone, keep getting better, and make the most of your journey! Life is an amazing adventure when you live with purpose. Just keep planting good seeds and the good seeds will grow into something great for you in your life!

Call to Action: Share this story with someone you know that might need some encouragement. It will make incredible impact!

Quote of the Week… “Ask yourself 3 times a day what’s most important to you, then have the courage to build your life around that answer.” (Tom Watson, Chairman of the Board for Armstrong Relocation and Companies)

This has been A Relocation Minute on “thankful it never happened” with Bruce Waller, for more information, call 972-389-5673, or email or check out my social media Facebook and Twitter page.

Also, check out for review my latest leadership book “Find Your Lane” on sale at Amazon!

Don’t wait… tomorrow may be too late!

I have a framed certificate in my home office that says, “In grateful memory of Wayland Eugene Causey who died in the service of his country at Port Chicago, California. 17 July 1944. He stands in the broken lines of patriots who have dared to die that freedom might live, and grow, and increase its blessings. Freedom lives, and through it, he lives – in a way that humbles the undertakings of most men. Signed Franklin Roosevelt, President if the United States. 

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I never knew my grandfather but I am thankful to have this print to remind us of his sacrifice and impact he had on our country. So many times we have intentions to meet someone for lunch, attend an event, or share our thoughts of gratitude with a friend or colleague that has helped on our journey, but we put it off thinking we have all of the time in the world… and one day look up and find it’s too late!

Last Saturday, my wife and I invited my brother and his wife to dinner with my mom and dad for a Mother’s Day weekend dinner to spend some quality time celebrating this great lady. It was impromptu, but my older brother and his wife dropped what they were doing and made time to join us. We just never know how long we get to spend time with our family and friends.

The following Thursday my brother’s wife Stephanie suddenly passed away. Our hearts broke for Mark and his family. As I read all of the wonderful things friends and family members had to say about her and the impact she made on their lives via text, emails and Facebook, I wondered, “did she know how all of these people felt about her? Did they tell her how she touched them while she was with us? I’m sure many did express the impact she made on their life, but many may not have and just assumed she knew.

Why do we wait to share the small ways people impact us – our gratitude? 

Today, I am grateful. I am standing on the shoulders of so many giants including my grandfather Wayland Eugene Causey and all of the brave men and women who sacrificed their lives for our country and paved the way for each of us to have freedom…

I am also grateful for my brother Mark for paving the way for me to move to Dallas and have many of the opportunities I have today to be a business leader helping families with relocation services. I’m thankful for his mentoring over the last 30 plus years modeling the way  of a leader, a husband, a father, brother, and most importantly of a friend.

In chapter 9 of the book Find Your Lane titled “The Lane of Fulfillment”, I share a story called “if I make it to the pro football hall of fame” in which I expressed my gratitude for some of the people that have made positive impact on my life. It was great time of reflection for me, as well as sharing my gratitude with others.

Now it’s your time… Who do you need to share your gratitude with? Don’t wait… Let them know today! Have a great Memorial Day and God Bless the USA!

Call to Action: Make a list of 3 people that helped you get to where you are today and send them a note. Mail, email, or just text to say thank you. It will make impact!

 Quote of the Week… “One Life can and always does, change the world” (John O’Leary)

 This has been A Relocation Minute on “Don’t wait share gratitude today” with Bruce Book Cover Find Your Lane FRONTWaller, For more information, call 972-389-5673, or email or check out our my social media Facebook and Twitter page.

Also, check out for review my latest leadership book “Find Your Lane” on sale at Amazon!




10 C’s to Cultivating Your Brand!

Last week we talked about the importance of brand positioning. I really enjoyed the engagement and interaction on social media with business leaders about their perspective and insight on the importance of branding in the workplace.

Some of the comments included:

  • “You need to define your brand or it will define you.” Steve Browne
  • “Know what you want to be known for. (Ryan Keating sharing 10Ks of personal branding)
  • “If my personal brand doesn’t reflect well, then it doesn’t matter what other name I have behind me.” Kevin Dawson
  • “Lack of effort or going above and beyond brightens the brand spotlight.” Bethany Wallace
  • “The most important thing is to be memorable…in a good way.” Dustin Paschal
  • “Surround myself with folks that are like minded and smarter than me.” Tom Cowlishaw
  • “You can’t help anyone if they are confused about who you are, what you do, and how well you do it.” Mark Waller
  • “Authentic Behavior Aligned With Purposeful Action to Positively Impact Others.” Mike Shaw
  • “Personal Brands = Reputation + Packaging + Style + Output + Regard.” (Greg Hawks shared Tom Peters formula)
  • “Branding = perception + interaction. You can only control half of that equation, make that interaction spectacular!” (Greg King)

As we can see, this is huge as a business leader in the workplace. So how can we cultivate our brand to make sure it is aligned with some of these comments and make it a brand we can be proud of? Today, I want to share 10 C’s of branding that just might elevate your brand and growth in the workplace!

  1. Be Committed! …to developing yourself to get better in you career. In my book, Find Your Lane, I share the importance of investing in yourself (Maintaining your vehicle), every day! This is developing and being committed to the process even when times get challenging..
  2. Being Consistent is one of the biggest keys to an effective brand, in your daily disciplines, in how you treat people and with your approach to your everyday leadership.
  3. Collaborate with all stakeholders this includes HR, Recruiters, Business Unit leaders, Vendors, Executives for mastering a successful brand!
  4. Continuously improve and evolve yourself to improve your team which will improve your organization. Read books/industry articles, listen to podcasts, and network with others!
  5. Have the Courage to BE BOLD. Raise your hand, share your perspective and your voice.
  6. Be a Champion for your team, as well as others in the market that you partner with to make your brand a success. Help educate others about why your thoughts and have dialogue!
  7. Communication is critical with ALL stakeholders even when you have bad news. Be proactive and focus on pushing information rather than people having to pull it!.
  8. Change lanes when you need to. Find the lane that works best in your role!
  9. Challenge the status quo when you see an opportunity to make things better with your program, Your employees will appreciate your willingness to do the right thing.
  10. Have Compassion and empathy for others. See it from the lens of your employees and customers for best approach!.

Call to Action: Print these 10 C’s out and post on your wall to focus on ways to cultivate your brand. Start a conversation with others on the importance of branding and how they see you as well as ways they can cultivate their brand. It’s a win – win – win! Share your comments!

Quote of the Week… “He learned, He Loved, He became better.” (Mitch Albom)

This has been A Relocation Minute on “10 C’s to cultivating your brand” with Bruce Waller, For more information to help your talent with relocation, call 972-389-5673, or email or check out our my social media Facebook and Twitter page.

Also, check out for review my latest leadership book “Find Your Lane” on sale at Amazon!